Retail Chain Stores
An established retail chain faced challenges with users confusing their brand with a similarly named competitor. Catalyst worked to clarify the brand's unique advantages and improve recognition in key markets.
Solutions Provided
Narrative Shaping
Brand Awareness
YEARS
2020-Present
Challange:
Users struggled to distinguish between our brand and a competing retail chain with a similar name, leading to confusion and lack of recognition of our brand's unique advantages.
Process:
We engaged in online discussions and activated satisfied customers to participate in relevant groups, including local, niche, and consumer forums. We raised awareness by highlighting the brand’s unique features, correcting confusion, and promoting its digital assets and positive customer experiences.
Key TakeAWAYS
Improved user recognition and ability to differentiate our brand from competitors.
Increased recommendations from users who now emphasize the brand's advantages and unique features.
