A Well-Known Global Vacuum Cleaner Brand
An industry leader in the USA, this vacuum cleaner brand struggled with low visibility in the new region where we operated. Catalyst helped boost its brand awareness and reputation in this competitive market through strategic engagement in online conversations.
Solutions Provided
Brand Awareness
Increase Positive Mentions
Improving Reputation
YEARS
2021-Present
Challange:
Although the brand is a leader in the USA, it had low visibility in the region where we operated, with one competitor clearly dominating the market.
Process:
We leveraged online discourse by activating users and satisfied customers at the right moments across the network. We initiated and integrated conversations to highlight the brand’s advantages and differentiate it from competitors, giving both a quantitative and qualitative boost to positive discussions about the brand.
Key TakeAWAYS
Increased the number of authentic positive mentions of the brand.
Messages about the brand's advantages and differentiation became prevalent in online conversations.
The brand positioned itself higher in the market compared to the beginning of our activities in the region.
