A Leading Financial Investment Firm
An investment house struggled with negative online narratives, fueled by competitors spreading misinformation about taxes and fees. Catalyst successfully countered these false claims, reshaping the conversation and highlighting the advantages of the client’s local funds.
Solutions Provided
Narrative Shaping
Grow Positive Reputation
Misconception Management
YEARS
2022-Present
Challange:
Negative narratives emerged online, with competitors spreading misinformation about taxes and fees to favor international funds over the client’s locally marketed options. This misinformation further impacted the client’s reputation.
Process:
We monitored relevant discussions across platforms and engaged financial content experts to counter the misinformation spread by competitors.
We encouraged the client to create shareable content, such as podcasts, blogs, and articles, that highlighted the benefits of local funds. Discussions were also facilitated in financial groups, raising awareness and correcting misconceptions spread by competitors.
Key TakeAWAYS
Increased authentic discussions about the advantages of local funds.
A noticeable shift in user perceptions, with more questioning the benefits of international funds due to the countering of competitor-spread misinformation.
Financial influencers and community managers shared content supporting local funds, enhancing the client's credibility and reach.
